{"id":75,"date":"2014-09-03T16:09:43","date_gmt":"2014-09-03T23:09:43","guid":{"rendered":"https:\/\/www.freightera.com\/blog\/?p=75"},"modified":"2026-01-27T07:25:29","modified_gmt":"2026-01-27T15:25:29","slug":"freight-brokers-vs-online-freight-shipping-advantages-of-online-shipping","status":"publish","type":"post","link":"https:\/\/www.freightera.com\/blog\/freight-brokers-vs-online-freight-shipping-advantages-of-online-shipping\/","title":{"rendered":"Freight Brokers vs. Online Freight Shipping"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Not sure what is better for you: a freight broker or an online freight shipping company? This brief overview will guide you.<\/span><\/p>\n<h3><b>Freight Broker<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A freight broker is a company or in some cases an individual, that acts as a liaison between other people or companies that require shipping services and the authorized carrier. In other words, they connect shippers to carriers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a freight broker plays an important part in the movement of cargo, the broker is not the actual transporter of goods. Instead, they are the person who works to determine the needs of the shipper. A broker will also do their best to connect the shipper with the carrier willing to transport the items at an agreed price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being a freight broker includes a keen knowledge of technical resources and an extensive understanding of the shipping industry. Some companies completely rely on brokers to coordinate their shipping needs, however, regular freight brokerage services are time-consuming, not instantaneous, and fees can be very high.<\/span><\/p>\n<h3><b>Online Freight Shipping<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t have time in your busy day for a phone tag with a freight broker? Worried you\u2019re paying too much and stressed out guessing where your freight is? This is when online freight shipping with a company like Freightera proves to be most beneficial. Freightera works in a similar fashion to Expedia and other travel sites. You get to choose between multiple carriers offering to ship between your places of origin and destination. This way you can choose the best rates, book shipments instantly, and track your full truckload (FTL) &amp; less-than-truckload (LTL) freight online 24\/7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advantages of Freightera\u2019s online freight shipping platform<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find the best deals online and save every time you ship<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose from hundreds of qualified transport carriers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24\/7 freight booking without multiple calls to brokers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save up to 75% on freight brokerage fees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking number and history for every shipment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get your paperwork automatically generated<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access all your orders online at any time<\/span><\/li>\n<\/ul>\n<h3><b>Differences Between Using a Freight Broker and Shipping Freight Online<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As you can see there are many benefits of <a href=\"https:\/\/www.freightera.com\/blog\/freightera-vs-brokers-and-carriers\/\" target=\"_blank\" rel=\"noopener\">online shipping with a company like Freightera over traditional freight brokers<\/a>:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rates are given instantaneously (rather than a few days later by average trucking companies)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is no bargaining, waiting, and back-and-forth phone calls with the freight brokers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking and order history are available for all shipments from all carriers, and accessible online 24\/7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can choose from multiple competitive quotes (like on Expedia or other travel websites)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rates are significantly lower \u2014 technology makes the whole process more efficient than manual old-fashion freight brokerage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paperwork is automatically generated, no need to fill out paperwork by hand<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We hope this simple overview makes choosing between a freight broker and an online freight shipping company an easy one for you!<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.freightera.com\/\" target=\"_blank\" rel=\"noopener\">Get freight quotes from 100s of carriers<\/a> by signing up on Freightera.com.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not sure what is better for you: a freight broker or an online freight shipping company? This brief overview will guide you. Freight Broker A freight broker is a company or in some cases an individual, that acts as a liaison between other people or companies that require shipping services and the authorized carrier. In [&#8230;]<\/p>\n<p><a class=\"btn btn-green\" href=\"https:\/\/www.freightera.com\/blog\/freight-brokers-vs-online-freight-shipping-advantages-of-online-shipping\/\">Read More<\/a><\/p>\n","protected":false},"author":342,"featured_media":78,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[28,6,8,9,53,7,54,21],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-freight-shipping","tag-freight-broker","tag-freight-services","tag-freight-shipping-platform","tag-freight-technology","tag-logistics","tag-online-freight","tag-productivity","tag-ship-freight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Freight Brokers vs. Online Freight Shipping | Freightera Blog<\/title>\n<meta name=\"description\" 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