{"id":9062,"date":"2025-12-06T10:38:55","date_gmt":"2025-12-06T18:38:55","guid":{"rendered":"https:\/\/www.freightera.com\/blog\/?p=9062"},"modified":"2025-12-22T03:26:32","modified_gmt":"2025-12-22T11:26:32","slug":"freightera-featured-by-bbc","status":"publish","type":"post","link":"https:\/\/www.freightera.com\/blog\/freightera-featured-by-bbc\/","title":{"rendered":"Digital Freight Is Growing Fast: Not All Platforms Are Built the Same"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Why Freightera Isn\u2019t Just Another Trucking App<\/span><\/h2>\n<p><a href=\"https:\/\/www.bbc.com\/news\/articles\/c5yeyn4gl80o\"><span style=\"font-weight: 400;\">A recent BBC article<\/span><\/a><span style=\"font-weight: 400;\"> featuring Freightera as one of the largest players in the Canadian freight digitization arena dives into how digital freight technology is changing trucking around the world, from the U.S. to Kenya, and right here in Canada. Drivers now rely on smartphones and tablets to book jobs, rather than payphones and pagers. But while booking freight may be easier than ever, the new wave of \u201cUber-style\u201d apps is a mixed bag for truckers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The article highlights how \u201cgig-style\u201d platforms may increase efficiency at the cost of falling rates and job security. With driver pay reportedly dropping to as low as $1.10 per mile on long hauls, some drivers and unions are voicing concerns. And that\u2019s where Freightera stands apart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike most digital freight platforms, <\/span><b>Freightera doesn\u2019t set prices<\/b><span style=\"font-weight: 400;\">. Our carriers tell us what they need to earn to stay healthy and profitable, and that\u2019s the price shown to the shipper. It\u2019s <\/span><b>transparent, simple, and fair<\/b><span style=\"font-weight: 400;\">. And it\u2019s a core reason why Freightera has grown steadily even during freight recessions, inflation spikes, and even through the COVID-19 crisis.<\/span><\/p>\n<p><b>We\u2019re a Canadian company that does things differently.<\/b><span style=\"font-weight: 400;\"> We focus on matching shippers with carriers based on real values like <\/span><b>price, transit time, and environmental impact<\/b><span style=\"font-weight: 400;\">. That includes transparency and access to rail and SmartWay-certified fleets. Each freight quote has an emissions badge next to it, indicating the emissions reductions you will achieve compared to the industry standard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The future of freight may include automation, autonomous vehicles, and smarter platforms, but not all platforms are created equal. The goal isn\u2019t just speed. It\u2019s making the industry <\/span><b>more efficient, more sustainable, and more equitable<\/b><span style=\"font-weight: 400;\"> for the people who power it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the full article featuring Freightera on the BBC: <\/span><a href=\"https:\/\/www.bbc.com\/news\/articles\/c5yeyn4gl80o\"><i><span style=\"font-weight: 400;\">Trucking\u2019s uneasy relationship with new tech<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Want to know how Freightera\u2019s freight tech compares? Check out <\/span><a href=\"http:\/\/freightera.com\"><span style=\"font-weight: 400;\">freightera.com<\/span><\/a><span style=\"font-weight: 400;\"> and see for yourself.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Freightera Isn\u2019t Just Another Trucking App A recent BBC article featuring Freightera as one of the largest players in the Canadian freight digitization arena dives into how digital freight technology is changing trucking around the world, from the U.S. to Kenya, and right here in Canada. Drivers now rely on smartphones and tablets to [&#8230;]<\/p>\n<p><a class=\"btn btn-green\" href=\"https:\/\/www.freightera.com\/blog\/freightera-featured-by-bbc\/\">Read More<\/a><\/p>\n","protected":false},"author":342,"featured_media":9064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Freight Is Growing Fast: Not All Platforms Are Built the Same | Freightera Blog<\/title>\n<meta name=\"description\" content=\"Freightera was featured by BBC as a healthy freight-platform alternative for carriers and shippers alike. 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