{"id":9407,"date":"2026-02-02T09:18:54","date_gmt":"2026-02-02T17:18:54","guid":{"rendered":"https:\/\/www.freightera.com\/blog\/?p=9407"},"modified":"2026-02-02T09:18:54","modified_gmt":"2026-02-02T17:18:54","slug":"freight-shipping-strategies-for-small-businesses-in-north-america","status":"publish","type":"post","link":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/","title":{"rendered":"Freight Shipping Strategies for Small Businesses in North America"},"content":{"rendered":"<p>In the age of e-commerce, having a smart shipping strategy is vital for businesses both big and small. Especially small.<\/p>\n<p>In this article, we\u2019ll cover the right shipping methods and various tips and tricks to <a href=\"https:\/\/www.freightera.com\/freight\/green-freight-shipping\" target=\"_blank\" rel=\"noopener\">make your shipping <strong>more affordable<\/strong> and <strong>more sustainable<\/strong><\/a>.<\/p>\n<h3 style=\"text-align: center;\">Choosing the Right Shipping Options<\/h3>\n<p>Match the shipping method to your needs. Start by understanding <strong>the different ways to ship your products and which best fit your business<\/strong>:<\/p>\n<ul>\n<li><strong>Less-Than-Truckload<\/strong> (<a href=\"https:\/\/www.freightera.com\/blog\/freight-terms-glossary\/less-truckload-ltl-shipping\/\" target=\"_blank\" rel=\"noopener\">LTL<\/a>) <strong>Freight<\/strong>: When you need to ship heavier items or multiple boxes on a pallet (typically over ~150 lbs but not enough to fill a whole truck), LTL freight is ideal. LTL means you share a truck with other shippers and pay only for the space your freight occupies, rather than renting an entire truck. For most small businesses, LTL is the \u201csweet spot\u201d that offers affordable rates without compromising service.<\/li>\n<li><strong>Full Truckload<\/strong> (<a href=\"https:\/\/www.freightera.com\/blog\/freight-terms-glossary\/full-truckload-ftl-shipping\/\" target=\"_blank\" rel=\"noopener\">FTL<\/a>) <strong>Freight<\/strong>: If you can fill an entire 48\u2019 or 53\u2019 trailer (or have goods requiring a dedicated truck for faster delivery), FTL shipping is the way to go. With FTL, your shipment alone uses the whole truck. This is cost-effective for very large orders or wholesale deliveries.<\/li>\n<\/ul>\n<p>If your products need special handling. Consider specialty shipping modes like temperature-controlled trucks for perishable goods, <a href=\"https:\/\/www.freightera.com\/blog\/freight-terms-glossary\/flatbed-truck\/\" target=\"_blank\" rel=\"noopener\">flatbed trucks<\/a> for oversized machinery, or even intermodal rail shipping for long distances. You can <a href=\"https:\/\/www.freightera.com\/freight\">learn more about various freight services here<\/a>.<\/p>\n<p>Your small business has plenty of options nowadays. The key is to compare costs and services before committing, and use the mode or carrier that best fits each shipment\u2019s requirements. LTL, FTL, special equipment, refrigerated trucks, and more are all available on <a href=\"https:\/\/www.freightera.com\" target=\"_blank\" rel=\"noopener\">Freightera<\/a>.<\/p>\n<h3 style=\"text-align: center;\">Optimizing Shipping Costs and Efficiency<\/h3>\n<p>Here are some <strong>practical tips to optimize your shipping<\/strong> process and budget.<\/p>\n<p><strong>Compare rates<\/strong>. Don\u2019t assume the first shipping price you get is the best. <strong>Shop around<\/strong>. However, keep in mind that doing so by calling carriers and brokers is tedious and time-consuming. Your best solution is to get rates from multiple carriers instantly in one place, which you can do on Freightera.<\/p>\n<p>The way you <a href=\"https:\/\/www.freightera.com\/freight-shipping-guide\/category\/freight-shipment-packaging\">package products<\/a> can significantly impact your rate. <strong>Carriers use both weight and dimensions to calculate fees<\/strong>. A lightweight but bulky box can incur a high dimensional weight charge. Use the smallest box or envelope that safely fits your item, and eliminate wasted space in packages. Always measure and weigh accurately. <em>Incorrect weight or size info is the number one cause of unexpected freight fees<\/em>.<\/p>\n<p><a href=\"https:\/\/www.freightera.com\/blog\/freight-terms-glossary\/consolidation\/\" target=\"_blank\" rel=\"noopener\">Consolidate shipments and schedule smartly<\/a>. If you have several orders going to the same region or a repeat customer making multiple purchases, see if you can consolidate those into one shipment.<\/p>\n<p><a href=\"https:\/\/www.freightera.com\/blog\/freight-terms-glossary\/consolidation\/\" target=\"_blank\" rel=\"noopener\">Verify addresses before shipping<\/a>. A wrong postal code or a missing lot number can lead to a charge for address correction.<\/p>\n<p><a href=\"https:\/\/www.freightera.com\/blog\/freight-terms-glossary\/consolidation\/\" target=\"_blank\" rel=\"noopener\">Pack properly<\/a> to avoid handling fees. If your package is very large, oddly shaped, or unsafe to ship, carriers may add extra handling charges. Keep your pallets within standard size limits and reinforce them to avoid breakage.<\/p>\n<p>Need a <a href=\"https:\/\/www.freightera.com\/blog\/freight-terms-glossary\/tailgate-liftgate\/\" target=\"_blank\" rel=\"noopener\">liftgate<\/a> at pickup or delivery? Need inside delivery or call-ahead appointments? These are accessorial services, and they cost extra. Request them when quoting so that you\u2019re not caught off guard later. It\u2019s cheaper to pay the fee upfront than to have a truck show up unprepared and then charge a failure fee plus the service fee on redelivery.<\/p>\n<p>A lost or damaged shipment is costly too (not to mention upset customers). <strong>Consider additional insurance<\/strong> for valuable shipments. Carrier insurance often covers about $2\/lb, but if you\u2019re sending expensive products, third-party coverage can be worthwhile.<\/p>\n<p><strong>Diversify carriers<\/strong> and services: Resist the urge to use only one carrier for everything \u201cjust because\u201d. <strong>No single carrier is the cheapest or best<\/strong> for all scenarios. Many small businesses fall into giving all their business to one big carrier and then end up overpaying for certain shipments that could be done cheaper elsewhere.<\/p>\n<h3 style=\"text-align: center;\">Embracing Technology and Multi-Carrier Tools<\/h3>\n<p>Freightera online shipping platform allows you to compare rates across multiple carriers, print shipping labels, and track shipments in one place. <strong>Freightera<\/strong> helps you make smarter decisions and find better shipping rates. Think of us as your personal logistics coordinator working behind the scenes.<\/p>\n<p>We will also protect you from unfair carrier charges and dispute them on your behalf. It\u2019s what our unique industry <strong>Rate Defense&#x2122;<\/strong> program was designed for.<\/p>\n<p>If your business stores products (in your garage or a warehouse), an entry-level <strong>Warehouse Management System<\/strong> (WMS) can make a big difference. These systems help keep track of stock levels and order picking\/packing. If you know exactly what you have in stock and where, <strong>you can fulfill orders faster and avoid inventory issues<\/strong> and mistakes.<\/p>\n<h3 style=\"text-align: center;\">Cross-Border Shipping Considerations<\/h3>\n<p>Many Canadian businesses aspire to sell to customers in the USA (and vice versa). Shipping across the Canada-US border, however, introduces some additional complexity compared to domestic shipping.<br \/>\nWhen goods cross an international border, they are subject to import laws. This means <a href=\"https:\/\/www.freightera.com\/freight-shipping-guide\/customs-commercial-invoice-usa-canada-cross-border-freight-shipping\" target=\"_blank\" rel=\"noopener\">customs paperwork<\/a> and potentially duties or taxes apply.<\/p>\n<p>The paperwork is critical. A missing or wrong form can cause your shipment to be held at customs. Prepare a <strong>commercial invoice<\/strong> (listing shipper, receiver, item descriptions, values, country of origin) in advance. <strong>Be very clear and honest in describing your goods<\/strong>. Never try to mislabel or undervalue to dodge duties, as that can lead to penalties and confiscation.<\/p>\n<p>Cross-border shipments can face delays due to customs inspections, especially if documentation isn\u2019t perfect or if the border is experiencing high volumes. You can proactively contact the carrier or broker to see if any additional info is needed. It\u2019s also wise to <strong>ensure cross-border shipments<\/strong> because they pass through more handling.<\/p>\n<p>Be mindful of the <strong>total <a href=\"https:\/\/www.freightera.com\/blog\/freight-terms-glossary\/landed-cost\">landed cost<\/a><\/strong> when selling abroad. This includes not just shipping, but also duties, taxes, and customs clearance fees.<\/p>\n<p>Cross-border returns can be tricky. If you offer returns or exchanges to international customers, plan how you\u2019ll handle that. It might not make economic sense to pay return shipping across the border for a low-value item. Many companies instead offer a refund and let the customer keep or discard the item to avoid costly reverse logistics internationally.<\/p>\n<p>Cross-border shipping just requires some <strong>extra planning and paperwork<\/strong>. After a few successful cross-border shipments, you\u2019ll wonder why you ever hesitated to go international! You can do it, especially if working with one of our logistics specialists for your first cross-border shipments.<\/p>\n<h3 style=\"text-align: center;\">Sustainable and Green Shipping Practices<\/h3>\n<p>Today\u2019s consumers and regulators are increasingly focused on sustainability. In fact, <a href=\"https:\/\/sciencebasedtargets.org\/sectors\/automotive-and-land-transport\" target=\"_blank\" rel=\"noopener\">the transportation and logistics sector contributes just over a third of global CO\u2082 emissions<\/a>, so businesses of all sizes are being urged to reduce their environmental impact. Small businesses might think \u201cwe\u2019re too small to make a difference,\u201d but adopting eco-friendly shipping practices can both help the planet and appeal to eco-conscious customers (and even save money!). Here are strategies to make your shipping greener and more sustainable:<\/p>\n<p><strong>Use eco-friendly packaging<\/strong>: Start with what you send your products in. Customers notice if a company uses excessive or unsustainable packaging. Ditch single-use plastics and Styrofoam peanuts in favor of recyclable or compostable materials.There are innovative options like mushroom-based packaging and seaweed packing materials that are biodegradable alternatives to foam.<\/p>\n<p>Less packaging means less waste and often lower cost! Every square inch of unnecessary packaging is an added environmental burden (and unnecessary weight or unused truck space). Many carriers charge based on dimensional weight (size of box vs weight), so efficient packaging helps there, too. And here\u2019s a tip: encourage customers to reuse or return packaging.<br \/>\nChoose greener delivery options. Use ground shipping over air shipping when speed isn\u2019t critical. Airplanes burn a lot more fuel per parcel. For instance, moving <strong>a ton of freight by air emits over 500 grams of CO\u2082<\/strong> per kilometer, whereas <strong>by truck it might emit around 60\u2013150 grams<\/strong>, and <strong>by train just 30\u2013100 grams<\/strong>. For most shippers, this is a given, considering that air shipping is much more expensive than ground transportation. But it\u2019s good to know the differences.<\/p>\n<p>How you <strong>store and handle inventory<\/strong> matters. Use energy-efficient lighting (LED bulbs) in your storage areas, which can cut energy usage dramatically.<\/p>\n<p>If you have a warehouse or workshop, consider investing in <strong>some green upgrades like smart thermostats or even solar panels<\/strong> on the roof if feasible. Recycle your cardboard and plastic scraps (many carriers will collect used packaging for recycling if you ask).<\/p>\n<p>At Freightera, you always get insight into the emissions reductions of your shipping and carrier choice compared to the industry standard. Over half of our shippers have cut their emissions by 20%, and over 100 companies have slashed their emissions by over 70%.<\/p>\n<p>Returns are an inevitable part of retail. <strong>Encourage your customers to consolidate returns<\/strong> (send back items in one package rather than multiple), or consider returnless refunds for very low-cost or unsalvageable items.<\/p>\n<p>Look at what you do with returned products: if something comes back slightly damaged, <strong>instead of tossing it, can it be repaired or refurbished<\/strong>? Reverse logistics is the practice of recovering products to re-use or recycle them rather than sending them to a landfill.<\/p>\n<p>Educate and involve your customers: <strong>Many consumers want to do the right thing but may not know how<\/strong>. Use your platform to share tips. Encourage customers to recycle the box, or even offer an incentive for returning packaging to you. When customers see that <a href=\"https:\/\/publications.gc.ca\/collections\/collection_2025\/eccc\/en4\/En4-770-2025-eng.pdf\" target=\"_blank\" rel=\"noopener\"><strong>83% of Canadian packaging waste currently ends up in landfill<\/strong><\/a>, they might be more motivated to recycle yours.<\/p>\n<p>A report noted <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-data-reveals-preference-for-sustainable-packaging-remains-strong-in-a-changing-world-301530676.html#:~:text=Brands%20risk%20reducing%20their%20market,is%20harmful%20to%20the%20environment.\" target=\"_blank\" rel=\"noopener\"><strong>57% of consumers would be less likely to buy products if the packaging is not sustainable<\/strong><\/a>.<\/p>\n<p>Here\u2019s <a href=\"https:\/\/www.freightera.com\/blog\/getting-rid-of-pallets-sustainably\/\" target=\"_blank\" rel=\"noopener\">a useful article on what to do with pallets once their lifespan has ended<\/a>.<\/p>\n<h3 style=\"text-align: center;\">Conclusion<\/h3>\n<p style=\"text-align: center;\">When you understand your shipping options and choose the right carriers or shipping modes for each situation, you\u2019ll get your goods to customers reliably and on budget. By using a reliable service, you can keep your shipping habits in check and make life easier for both yourself and your customers. And throughout all this, sustainable practices will make both your wallet and your environment a better place.<\/p>\n<p style=\"text-align: center;\">Your one shipping solution for all your shipping needs is waiting at Freightera. <a href=\"https:\/\/www.freightera.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Register for free<\/a> now and get access to instant online freight quotes from 100s of carriers, along with the best shipping experts and <a href=\"https:\/\/www.freightera.com\/testimonials\" target=\"_blank\" rel=\"noopener\">5-star client care service<\/a> at your disposal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the age of e-commerce, having a smart shipping strategy is vital for businesses both big and small. Especially small. In this article, we\u2019ll cover the right shipping methods and various tips and tricks to make your shipping more affordable and more sustainable. Choosing the Right Shipping Options Match the shipping method to your needs. [&#8230;]<\/p>\n<p><a class=\"btn btn-green\" href=\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/\">Read More<\/a><\/p>\n","protected":false},"author":342,"featured_media":9411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Freight Shipping Strategies for Small Businesses in North America | Freightera Blog<\/title>\n<meta name=\"description\" content=\"Here are the best freight shipping strategies, tips, and practices for small businesses in Canada and the USA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freight Shipping Strategies for Small Businesses in North America | Freightera Blog\" \/>\n<meta property=\"og:description\" content=\"Here are the best freight shipping strategies, tips, and practices for small businesses in Canada and the USA.\" \/>\n<meta property=\"og:site_name\" content=\"Freightera Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.freightera.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-02T17:18:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Freightera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freightera\" \/>\n<meta name=\"twitter:site\" content=\"@freightera\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Freightera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/\"},\"author\":{\"name\":\"Freightera\",\"@id\":\"https:\/\/www.freightera.com\/blog\/#\/schema\/person\/cd0e3114119bd81a43fc6e0cf90aa554\"},\"headline\":\"Freight Shipping Strategies for Small Businesses in North America\",\"datePublished\":\"2026-02-02T17:18:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/\"},\"wordCount\":1741,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png\",\"articleSection\":[\"Welcome to Freightera Blog\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/\",\"url\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/\",\"name\":\"Freight Shipping Strategies for Small Businesses in North America | Freightera Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png\",\"datePublished\":\"2026-02-02T17:18:54+00:00\",\"description\":\"Here are the best freight shipping strategies, tips, and practices for small businesses in Canada and the USA.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#primaryimage\",\"url\":\"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png\",\"contentUrl\":\"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png\",\"width\":730,\"height\":345,\"caption\":\"A freight train moving through a picturesque landscape.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Freightera Home\",\"item\":\"https:\/\/www.freightera.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.freightera.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Freight Shipping Strategies for Small Businesses in North America\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.freightera.com\/blog\/#website\",\"url\":\"https:\/\/www.freightera.com\/blog\/\",\"name\":\"Freightera Blog\",\"description\":\"Your Freight Matters Blog\",\"publisher\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.freightera.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.freightera.com\/blog\/#organization\",\"name\":\"Freightera Blog\",\"url\":\"https:\/\/www.freightera.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.freightera.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2023\/09\/Freightera-logo.svg\",\"contentUrl\":\"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2023\/09\/Freightera-logo.svg\",\"width\":209,\"height\":45,\"caption\":\"Freightera Blog\"},\"image\":{\"@id\":\"https:\/\/www.freightera.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.freightera.com\/\",\"https:\/\/x.com\/freightera\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.freightera.com\/blog\/#\/schema\/person\/cd0e3114119bd81a43fc6e0cf90aa554\",\"name\":\"Freightera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.freightera.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cde94e5ca563f99c2676d407de2e571354493817d1ac689d0e59b58c7009ae7?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cde94e5ca563f99c2676d407de2e571354493817d1ac689d0e59b58c7009ae7?s=96&d=blank&r=g\",\"caption\":\"Freightera\"},\"description\":\"Freightera offers B2B online freight shipping marketplace in North America with instant quotes from carriers of all sizes and one-click bookings. It serves manufacturers, wholesalers, distributors and other businesses regularly shipping freight.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Freight Shipping Strategies for Small Businesses in North America | Freightera Blog","description":"Here are the best freight shipping strategies, tips, and practices for small businesses in Canada and the USA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/","og_locale":"en_US","og_type":"article","og_title":"Freight Shipping Strategies for Small Businesses in North America | Freightera Blog","og_description":"Here are the best freight shipping strategies, tips, and practices for small businesses in Canada and the USA.","og_site_name":"Freightera Blog","article_publisher":"https:\/\/www.freightera.com\/","article_published_time":"2026-02-02T17:18:54+00:00","og_image":[{"width":730,"height":345,"url":"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png","type":"image\/png"}],"author":"Freightera","twitter_card":"summary_large_image","twitter_creator":"@freightera","twitter_site":"@freightera","twitter_misc":{"Written by":"Freightera","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#article","isPartOf":{"@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/"},"author":{"name":"Freightera","@id":"https:\/\/www.freightera.com\/blog\/#\/schema\/person\/cd0e3114119bd81a43fc6e0cf90aa554"},"headline":"Freight Shipping Strategies for Small Businesses in North America","datePublished":"2026-02-02T17:18:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/"},"wordCount":1741,"commentCount":0,"publisher":{"@id":"https:\/\/www.freightera.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png","articleSection":["Welcome to Freightera Blog"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/","url":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/","name":"Freight Shipping Strategies for Small Businesses in North America | Freightera Blog","isPartOf":{"@id":"https:\/\/www.freightera.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#primaryimage"},"image":{"@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png","datePublished":"2026-02-02T17:18:54+00:00","description":"Here are the best freight shipping strategies, tips, and practices for small businesses in Canada and the USA.","breadcrumb":{"@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#primaryimage","url":"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png","contentUrl":"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2026\/02\/Train-through-nature-730.png","width":730,"height":345,"caption":"A freight train moving through a picturesque landscape."},{"@type":"BreadcrumbList","@id":"https:\/\/www.freightera.com\/blog\/freight-shipping-strategies-for-small-businesses-in-north-america\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Freightera Home","item":"https:\/\/www.freightera.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.freightera.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Freight Shipping Strategies for Small Businesses in North America"}]},{"@type":"WebSite","@id":"https:\/\/www.freightera.com\/blog\/#website","url":"https:\/\/www.freightera.com\/blog\/","name":"Freightera Blog","description":"Your Freight Matters Blog","publisher":{"@id":"https:\/\/www.freightera.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freightera.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.freightera.com\/blog\/#organization","name":"Freightera Blog","url":"https:\/\/www.freightera.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.freightera.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2023\/09\/Freightera-logo.svg","contentUrl":"https:\/\/www.freightera.com\/blog\/wp-content\/uploads\/2023\/09\/Freightera-logo.svg","width":209,"height":45,"caption":"Freightera Blog"},"image":{"@id":"https:\/\/www.freightera.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.freightera.com\/","https:\/\/x.com\/freightera"]},{"@type":"Person","@id":"https:\/\/www.freightera.com\/blog\/#\/schema\/person\/cd0e3114119bd81a43fc6e0cf90aa554","name":"Freightera","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.freightera.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cde94e5ca563f99c2676d407de2e571354493817d1ac689d0e59b58c7009ae7?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cde94e5ca563f99c2676d407de2e571354493817d1ac689d0e59b58c7009ae7?s=96&d=blank&r=g","caption":"Freightera"},"description":"Freightera offers B2B online freight shipping marketplace in North America with instant quotes from carriers of all sizes and one-click bookings. It serves manufacturers, wholesalers, distributors and other businesses regularly shipping freight."}]}},"_links":{"self":[{"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/posts\/9407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/users\/342"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/comments?post=9407"}],"version-history":[{"count":3,"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/posts\/9407\/revisions"}],"predecessor-version":[{"id":9413,"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/posts\/9407\/revisions\/9413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/media\/9411"}],"wp:attachment":[{"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/media?parent=9407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/categories?post=9407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freightera.com\/blog\/wp-json\/wp\/v2\/tags?post=9407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}