Digital Freight Is Growing Fast: Not All Platforms Are Built the Same

Why Freightera Isn’t Just Another Trucking App

A recent BBC article featuring Freightera as one of the largest players in the Canadian freight digitization arena dives into how digital freight technology is changing trucking around the world, from the U.S. to Kenya, and right here in Canada. Drivers now rely on smartphones and tablets to book jobs, rather than payphones and pagers. But while booking freight may be easier than ever, the new wave of “Uber-style” apps is a mixed bag for truckers.

The article highlights how “gig-style” platforms may increase efficiency at the cost of falling rates and job security. With driver pay reportedly dropping to as low as $1.10 per mile on long hauls, some drivers and unions are voicing concerns. And that’s where Freightera stands apart.

Unlike most digital freight platforms, Freightera doesn’t set prices. Our carriers tell us what they need to earn to stay healthy and profitable, and that’s the price shown to the shipper. It’s transparent, simple, and fair. And it’s a core reason why Freightera has grown steadily even during freight recessions, inflation spikes, and even through the COVID-19 crisis.

We’re a Canadian company that does things differently. We focus on matching shippers with carriers based on real values like price, transit time, and environmental impact. That includes transparency and access to rail and SmartWay-certified fleets. Each freight quote has an emissions badge next to it, indicating the emissions reductions you will achieve compared to the industry standard.

The future of freight may include automation, autonomous vehicles, and smarter platforms, but not all platforms are created equal. The goal isn’t just speed. It’s making the industry more efficient, more sustainable, and more equitable for the people who power it.

Read the full article featuring Freightera on the BBC: Trucking’s uneasy relationship with new tech

Want to know how Freightera’s freight tech compares? Check out freightera.com and see for yourself.